You can then use the small round button below the knob to select. The right-side knob allows you to partially control the volume (you need to have your own stereo already turned up fully) and scroll through your Spotify catalog. The smarts come from its Spotify-specific voice assistant, which you can command via “Hey Spotify” to control your music. It’s a little smaller and slimmer than a smartphone, and its most noticeable feature is the large round knob on the right side. Specifically, killing Car Thing cost the company €31 million (roughly $40.45 million CAD).The $90 Car Thing is a “smart player” that connects to your phone and car for hands-free music. Coincidentally, that line from the earnings release also happens to be Spotify’s announcement that it’s stopping production of the Car Thing. I may be in the minority here with a car so old it doesn’t have Bluetooth or an infotainment centre, and even I thought the Car Thing was useless (not that it was ever available in Canada).Īs reported by The Verge, Spotify’s latest earnings release noted that its decision to stop manufacturing Car Thing “negatively impacted” its reported gross margin.
And most people who have a car also likely have a way to play Spotify in that car, such as through a Bluetooth connection or the car’s built-in infotainment centre. The thing is, most people who have Spotify also probably have a smartphone that they use Spotify on. Spotify stopped manufacturing its ‘ Car Thing‘ vehicle accessory in a move that comes as a complete and total surprise that absolutely no one could have predicted.Ĭar Thing, for those unfamiliar, is a small smartphone-like accessory with a big dial stuck on it for navigating Spotify in the car.
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